Reebok-MC10 CHECKLIGHT Selected as a Winner of the Red Dot Award 2014

MC10 announced the Reebok CHECKLIGHT has been selected as a winner of the Red Dot Award 2014. The sports activity impact indicator, which launched in July 2013, was selected by a 40-member expert panel for the coveted design award in the category of sports and fitness.

The Red Dot Award is considered one of the highest international honors in product design. Products are evaluated based on innovation, functionality, quality and durability. For the competition, international experts discussed and evaluated 4,815 entries from 53 countries. Only designs which won over the jury with quality and innovative strength were selected. The Reebok CHECKLIGHT was selected for the coveted Red Dot quality seal.

Reebok CHECKLIGHT is a groundbreaking sports activity impact indicator designed for athletes of all ages and skill-levels and can be used in all helmeted and non-helmeted contact sports and activities. CHECKLIGHT uses multiple motion sensors to provide actionable impact data that helps identify athletes for assessment before continuing to play. An easy-to-read display of red and yellow lights indicate the level of impact. The Reebok CHECKLIGHT is the first impact indicator that comfortably fits wearable electronics directly on the athlete, not on the athlete’s protective equipment.

The Reebok CHECKLIGHT brings together Reebok’s deep expertise in creating functional and innovative sports and fitness performance products with state-of-the-art conformal electronics developed by Cambridge, MA electronics company MC10. The flexible electronics are embedded into a closely fitting skullcap that accurately measure linear and rotational accelerations in real-time and help ensure that the product is comfortable and non-distracting to the athlete.

“At Reebok, we are dedicated to bringing innovations to the market that will help people be fit for life,” said Paul Litchfield, Reebok’s head of advanced concepts. “The CHECKLIGHT is a great example of this. More and more, people are beginning to understand the long-term ramifications of head injuries and it is our hope that we can help more people participate in, compete in and enjoy whatever fitness activity they choose – and do so for a long time.”

“We are passionate about raising the bar when it comes to making technology truly wearable” said Isaiah Kacyvenski, eight-year NFL veteran and head of sports at MC10. “The Reebok CHECKLIGHT is an excellent example of how our ultra-thin technology platform allows brands like Reebok to create innovative solutions to real-world problems in elegantly designed and wearable packages. We are excited that MC10’s first commercial product has been recognized as a Red Dot Award Winner.”